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Marketing can be defined as the ________ by which businesses create value for customers and build strong relationships to capture value from customers in return.
选项：

A:result;
B:process;
C:stage;
D:point

发布时间：2024-06-05 15:51:18

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1.______ is the process by which companies create value for customers and build strong customer relationships in order to capture value from customers in return.
2.According to the five-step model of the marketing process, a company should ________ before designing a customer-driven marketing strategy. 选项： A: determine how to deliver superior value to customers B: build profitable relationships with customers C: use customer relationship management to create full partnerships with key customers D: understand the marketplace and customer needs and wants E: construct an integrated marketing program
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5.The final step in the marketing process is ________. 选项： A: capturing value from customers B: creating customer loyalty C: creating customer lifetime value D: understanding the marketplace E: designing a customer-driven marketing strategy
6.The basic issues involved in the business model include ( )选项： A:how to create value for customers B:how to create value for business C:how to transfer value between business and customers D:how to create value for society
7.The basic problems involved in a business model are选项： A:How to create value for customers ; B:How to create value for enterprises; C:How to pass value between enterprises and customers; D:What is value?
8.Successful marketing requires a business owner to ________. 选项： A:understand target customers' needs, demands, and wants B:offer customers products and services that will satisfy their needs, demands, and wants C:provide customers with service, convenience, and value so that they will return D:All of the above
9. For physical customers, it is necessary to know their geographic footprints. Which of the following are physical footprints? 1 point] 选项： A: Location of business activities B: Locations of Customers, Suppliers, Affiliates and Related Third Parties C: Whether the customer sends money directly or indirectly to or receives money from a comprehensively sanctioned country D: Whether the customer receives service or economic value from a comprehensively sanctioned country
10. Which marketing orientation holds that firms must strive to deliver value to customers in a way that maintains or improves the consumer's and society's well-being? 选项： A:marketing concept B:selling concept C:product concept D:societal marketing concept E:equity concept
11.The value chain is the set of activities and resources necessary to create and deliver products and services valued by customers.选项： A:正确; B:错误
12.Which of the following statements is true of the new product development process? 选项： A: The purpose of the idea screening stage is to create a large number of ideas. B: Under the business analysis stage, if the new product satisfies the company's objectives, the product then moves to the product development stage. C: A product concept is the way consumers perceive an actual or potential product. D: The concept testing stage is the stage at which the product and its proposed marketing program are introduced into realistic market settings. E: Commercialization is the process of inviting broad communities of people such as customers, employees, and scientists into the new product innovation process.
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15.Which of the following groups is included in a company's value chain?选项： A:customers; B:employees; C:suppliers; D:competitors

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Marketing can be defined as the ________ by which businesses create value for customers and build strong relationships to capture value from customers in return.选项： A:result; B:process; C:stage; D:point

Marketing can be defined as the ________ by which businesses create value for customers and build strong relationships to capture value from customers in return.
选项：

A:result;
B:process;
C:stage;
D:point