Which of the following statements is true of the new product development process?
选项:
A: The purpose of the idea screening stage is to create a large number of ideas.
B: Under the business analysis stage, if the new product satisfies the company's objectives, the product then moves to the product development stage.
C: A product concept is the way consumers perceive an actual or potential product.
D: The concept testing stage is the stage at which the product and its proposed marketing program are introduced into realistic market settings.
E: Commercialization is the process of inviting broad communities of people such as customers, employees, and scientists into the new product innovation process.
发布时间:2024-05-17 01:42:09