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New Product Development
发布时间:
2024-06-22 00:07:26
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相关试题
1.
NPD (new product development)
2.
Once the new product ideas have been screened, the next step in the new product development process is _____.A.marketing strategyB.concept development and testingC.product developmentD.none of the above
3.
The first step in the new product development process is _____. ( )
4.
Which of the following stages of the new product development process occurs immediately after the completion of the business analysis for the product or service? 选项: A: idea screening B: product development C: product activation D: marketing strategy development E: product design
5.
The last step of the new product development process is _____. 选项: A:test marketing B:project planning C:product development D:commercialization
6.
Which of the following should be a part of the new product development process?
7.
The first stage in the new product development process is Idea Generation. In this stage a company is basically involved in the systematic search for new product ideas within the company.
8.
Which of the following is not an important element of the product decision? 选项: A、Packaging B、New product development C、Distribution D、Branding
9.
Product development is efficient if the 选项: A、 new product actually brings great benefits to the consumer. B、 producer's marginal cost of product development equals the consumer's marginal benefit. C、 producer surplus from selling the product equals the consumer surplus. D、 average cost of the product development equals the average revenue generated
10.
The first stage in the new product development process is Idea Generation. In this stage a company is basically involved in the systematic search for new product ideas within the company. A: 正确 B: 错误
11.
The first stage in the new product development process is Idea Generation. In this stage a company is basically involved in the systematic search for new product ideas within the company. 选项: A:正确; B:错误
12.
The first stage in the new product development process is Idea Generation. In this stage a company is basically involved in the systematic search for new product ideas within the company. 选项: A、正确 B、错误
13.
New product development starts with ________. 选项: A: concept development B: idea screening C: idea generation D: concept testing E: test marketing
14.
Which of the following statements is true of the new product development process? 选项: A: The purpose of the idea screening stage is to create a large number of ideas. B: Under the business analysis stage, if the new product satisfies the company's objectives, the product then moves to the product development stage. C: A product concept is the way consumers perceive an actual or potential product. D: The concept testing stage is the stage at which the product and its proposed marketing program are introduced into realistic market settings. E: Commercialization is the process of inviting broad communities of people such as customers, employees, and scientists into the new product innovation process.
15.
Which of the following is a significant challenge presented by the product life cycle? 选项: A: increased expenses B: increased competition C: new product development D: evaluation of results E: recognizing the stages as a product goes through them
16.
Geek Co is developing a new product and expects to be able to capitalise the costs. Which of the following would preclude capitalisation of the costs?选项: A:Development of the product is not yet complete; B:No patent has yet been registered in respect of the product.; C:No sales contracts have yet been signed in relation to the product.; D:It has not been possible to reliably allocate costs to development of the product.
17.
Which mechanism for firm growth involves the creation and sale of new products or services? 选项: A:Strategic alliances B:New product development C:Licensing D:Franchising E:Joint ventures
18.
Which of the following is not a benefit of tight cross-functional integration among research and development (R&D), production, and marketing?选项: A:New products are designed for ease of manufacture.; B:Development costs are kept in check.; C:Product development projects are driven by company innovations.; D:Time to market is minimized.; E:Customer needs are considered in the product development process.
19.
Which of the following methods for new-product development incorporates buyers' preferences in the final design of the product? 选项: A:quality function deployment ; B: market leadership; C: cost leadership; D:incremental innovation; E:disruptive technology
20.
Which of the following methods for new-product development incorporates buyers' preferences in the final design of the product?选项: A:quality function deployment ; B: market leadership; C: cost leadership; D:incremental innovation; E:disruptive technology
21.
Steven is a Scrum Master on a new Scrum Team. What would be the best way for him to determine if the Product Owner is interacting enough with the Development Team during a Sprint? 选项: A:Check whether the Product Owner is actively engaged at the Daily Scrums. B:Check whether the Increment presented at the Sprint Review meets the Product Owner's expectations. C:See whether the Product Owner has provided enough information at the Sprint Planning to make his/ her presence optional during the Sprint. The level of autonomy within Development Team can be the result of having the right presence from the Product Owner. D:The Product Owner must always be present with the Development Team. Unavailability of the Product Owner is prohibited in Scrum.
22.
product development
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