It is becoming increasingly important for global firms to address sust

1.Which of the following statements are correct？（）选项： A、The positioning of an organisation, its product/s and brand/s should be changed regularly. B、The positioning of an organisation, its product/s and brand/s should be consistently reinforced. C、How an organisation wishes to position its product offering to a target market should influence the development of its marketing mix for that target market. D、A product, organisation or brand may be able to be repositioned.

2.Which of the following may affect the strengths of Nestle?选项： A:Nestle is selling a branch company for about $3 billion. B:Nestle is allowed to keep taking water from Southern California forest. C:Social activists protest about the Nestle’s global strategies. D:Investors are demanding Nestle to reduce its use of plastic packaging.

3.According to paragraph 3, the reason for the lack of green buildings being designed is that ( ).选项： A:few firms have any experience in design and constructing buildings to a green design. B:construction companies are unaware of the benefits of green and sustainable designs. C:firms do not get to decide whether a building is to be constructed sustainably. D:firms tend to convince clients that other factors are more important than sustainability.

4.RSA is a bicycle manufacturing company. Which of the following is not a make-or-buy decision that the company will have to make? ( )选项： A:Should the company increase its responsiveness toward the retailers? B:What are the products that the company should manufacture? C:Should the company outsource production to a low-cost vendor? D:What should be the pricing strategy of the company's product?

5. In the materials cycle, which of the following issues should we consider?选项： A:Cost; B:Sustainability; C:Biodegradability; D:Recyclability

6.While it has set targets to increase its consumption of ( ), China remains the world’s top producer and consumer of coal选项： A:non-fossil fuel energy B:alternative energy C:sustainable energy D:green energy

7.Which of the following is an external factor that affects pricing decisions in a company? 选项： A: the company's overall marketing strategy B: the nature of the market C: the organizational objectives of the company D: elements of the company's marketing mix E: the annual advertising budget of rival firms

8.Which of the following is NOT an example of the type of public that is part of a company's marketing environment? （）选项： A:financial B:media C:government D:marketing department

9.Which of the following customer questions is answered by a company's value proposition? 选项： A: "Why should I buy your brand rather than a competitor's?" B: "What is your company's estimated customer equity?" C: "What are the costs involved in the production of your brand?" D: "What is the budget allocated by your company for research and development?" E: "What is the financial stability of your company?"

10. In the materials cycle, which of the following issues should we consider?选项： A:Cost; B:Sustainability; C:Biodegradability; D:Recyclability

11.You like ball games very much. You have much time to watch a sport match. Which of the following programmes will you choose first? 选项： A: China Sports Report B: News C: Special Sports D: Children's Programme

12.Passage 16 Renewable Energy

Climate change concerns, coupled with high oil prices, peak oil, and increasing government support, are driving increasing renewable energy legislation, incentives and commercialization. New government spending, regulation and policies helped the industry weather the global financial crisis better than many other sectors. Scientists have advanced a plan to power 100% of the world's energy with wind, hydroelectric, and solar power by the year2030, recommending renewable energy subsidies and a price on carbon reflecting its cost for flood and related expenses.

Wind, water and solar power. using current technology can supply all of the world's energy by 2030, and has the advantage that consumption is reduced by 30%. Excess production would be used to produce hydrogen for use in ships and airplanes. It also has the advantage that it lasts for as long as we are on the planet, vs. less than a century for most of the non-renewable resources. An investment in non-renewable resources of $8 trillion is required to maintain current levels of production for 25 years, a cost that is avoided by transitioning instead to the renewables.

问题：3. Scientists are sure that by 2030 all the energy will come from wind and solar power.

选项：A、正确B、错误

13.The circular economy is based on three principles. Which of the following is not one of those three principles? 选项： A:Keep products and materials in use. B:Minimize energy consumption. C:Design out waste and pollution. D:Regenerate natural systems.

14.Sammy's is a fast food chain that offers burgers, sandwiches, and shakes. It focuses its marketing efforts on all the experiences the customers will have on the way to obtaining their food order and eating it. Hence, Sammy's is focusing its marketing efforts on its ________ system.选项： A: horizontal marketing ; B: cost versus benefit; C:consumption; D:marketing channel; E:value delivery

15.Sammy's is a fast food chain that offers burgers, sandwiches, and shakes. It focuses its marketing efforts on all the experiences the customers will have on the way to obtaining their food order and eating it. Hence, Sammy's is focusing its marketing efforts on its ________ system. 选项： A、 horizontal marketing B、 cost versus benefit C、consumption D、marketing channel E、value delivery

16. Which of the following is likely to have a direct impact on the company value? 选项： A:Strong management team B:Environmental litigation C:Work returners programme D:Implementation of ESG policy