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Introduce the methods of Marketing Research.(中英文简答)
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2024-06-10 20:35:09
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相关试题
1.
It is one of the oldest methods in marketing research. 选项: A:Observational research B: Focus-group research C: Survey research D: Behavioural data
2.
The main methods of marketing control include ()
3.
According to the methods of research, the research can be classifiedeither fundamental research or applied research.() A: √ B: ×
4.
Describe the major contact methods used to collect information from respondents in market research.
5.
According to the methods of research, the research can be classified either fundamental research or applied research.? 正确错误
6.
Their new methods set a ________ for future research. 选项: A: modal B: style C: pattern D: modern
7.
Academic norms are some basic procedures, methods and requirementsthat researchers should follow in the process of scientific research.()
8.
Which of the following types of marketing research firms gathers consumer and trade information and then sells it for a fee (e.g., Nielsen Media Research.? 选项: A: custom marketing research firms B: syndicated-service research firms C: specialty-line marketing research firms D: generic marketing research firms E: focused marketing research firms
9.
According to the methods of research, the research can be classified
either fundamental research or applied research.() 选项: A、√ B、×
10.
The descriptive abstract includes information about the purpose,scope and methods , the major findings , results and conclusions ofyour research.()
11.
The descriptive abstract includes information about the purpose, scope and methods , the major findings , results and conclusions of your research.( )
12.
中国大学MOOC: According to the methods of research, the research can be classified either fundamental research or applied research.
13.
The first step in the marketing research process is 选项: A:conducting primary research. B:conducting exploratory research. C:constructing research objectives. D:analyzing the situation and defining the problem. E:interpreting and reporting the findings.
14.
TYPES OF MARKETING RESEARCH COMPREHENSIONIn setting research objectives, marketers have to be clear on the purpose of research they areAbout to do that leads to marketing actions. The three main types of marketing research includeExploratory research, causal research, and __________ research. 选项: A: virtual B: descriptive C: financial D: interdisciplinary E: interactive
15.
Briefly describe the marketing process. (简答)
16.
4、____ engaged in the sale of products using marketing methods which do not include a physical location. 选项:
17.
Which of the following can be included in the Methods section?? The significance of the study.The implications of the results.The ethical issues involved.The limitations of the research.
18.
The methods adopted from different studies can be very different, then what is the common guiding principle for introducing research methods in an AP despite the differences? 选项:A:Comparative analysis and a critical review of literature are the shared methodologies of all kinds of studies. B:The methodology has to include both qualitative methods and quantitative methods to guarantee the reliability of the research. C:The common guiding principle when one introduces the methodology of an AP is that the speaker is expected to justify why the particular methodology is the most suitable one for the current research. D:The methodology has to include experimental procedures and the simulation platform.
19.
Briefly explain the societal marketing concept. (简答)
20.
A manufacturer of a variety of technological devices asked its marketing department to develop inexpensive methods of building and maintaining brand awareness and excitement. The marketing department then recruited consumers who were early adopters of technological devices to spread the word about the company's new products. This is an example of ________. 选项: A: a reverse marketing activity B: nonpersonal marketing C: sales promotion D: buzz marketing E: direct marketing
21.
The methods adopted from different studies can be very different, then what is the common guiding principle for introducing research methods in an AP despite the differences?选项: A:The methodology has to include experimental procedures and the simulation platform.; B:The methodology has to include both qualitative methods and quantitative methods to guarantee the reliability of the research.; C:Comparative analysis and a critical review of literature are the shared methodologies of all kinds of studies.; D:The common guiding principle when one introduces the methodology of an AP is that the speaker is expected to justify why the particular methodology is the most suitable one for the current research.
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