You have been asked to undertake research into the potential reactions of your competitors to your pricing strategy. Which of the following points would you make in favour of the value of this research to the formulation of your pricing strategy?
选项:
A: Research provides useful information.
B: The responses of competitors who adopt a multi-domestic strategy are likely to be more easily predicted than a competitor adopting a global strategic approach.
C: It is essential to estimate the likely consumer and competitor response by evaluating similar situations which have arisen in other international markets or countries.
D: The responses of competitors who adopt a global strategic approach are not likely to be more easily predicted than a competitor adopting a multi-domestic strategy.
发布时间:2024-06-04 09:22:19