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International marketing research is an
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2024-05-14 21:42:02
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相关试题
1.
By methodological approach, marketing research can be categorized as:选项: A:Quantitative marketing research; B:Qualitative marketing research; C:Consumer marketing research; D:B2B marketing research
2.
By methodological approach, marketing research can be categorized as:选项: A:Quantitative marketing research; B:Qualitative marketing research; C:Consumer marketing research; D:B2B marketing research
3.
By methodological approach, marketing research can be categorized as: 选项: A:Quantitative marketing research;; B:Consumer marketing research;; C:Qualitative marketing research;; D:B2B marketing research;
4.
Which of the following types of marketing research firms gathers consumer and trade information and then sells it for a fee (e.g., Nielsen Company)? 选项: A:custom marketing research firms; B:syndicated-service research firms; C: specialty-line marketing research firms; D: generic marketing research firms; E: focused marketing research firms
5.
TYPES OF MARKETING RESEARCH COMPREHENSIONIn setting research objectives, marketers have to be clear on the purpose of research they areAbout to do that leads to marketing actions. The three main types of marketing research includeDescriptive research, exploratory research, and __________ research. 选项: A: causal B: virtual C: interactive D: effect E: interdisciplinary
6.
TYPES OF MARKETING RESEARCH COMPREHENSIONIn setting research objectives, marketers have to be clear on the purpose of research they areAbout to do that leads to marketing actions. The three main types of marketing research includeDescriptive research, causal research, and __________ research. 选项: A: virtual B: interactive C: financial D: interdisciplinary E: exploratory
7.
TYPES OF MARKETING RESEARCH COMPREHENSIONIn setting research objectives, marketers have to be clear on the purpose of research they areAbout to do that leads to marketing actions. The three main types of marketing research includeExploratory research, causal research, and __________ research. 选项: A: virtual B: descriptive C: financial D: interdisciplinary E: interactive
8.
___________refers to the marketing activities of enterprises across national borders. 选项: A: International trade B: International marketing C: Domestic trade D: Domestic marketing
9.
What is the first step in the marketing research process? 选项: A、developing a marketing information system B、defining the problem and research objectives C、developing a research plan for collecting information D、implementing the research plan
10.
Which of these aspects of international marketing is analyzed in Phase 1 of the international planning process?
11.
Marketing segmentation, _________ and ________ are combined together to be a complete marketing management process. A: Field research B: Marketing positioning C: Sales D: Marketing targeting
12.
_____________ is a set of marketing tools that enable the company to satisfy wants of its target markets and to achieve its marketing goals. 选项: A、Marketing research B、Marketing strategy C、Marketing mix D、Marketing management
13.
The process of collecting information about the external marketing environment is: 选项: A、environmental management B、environmental scanning C、marketing management D、marketing research
14.
Which of the following is not categorized as marketing services agencies? 选项: A、media firms B、Marketing research firms C、Marketing consulting firms D、credit companies
15.
Which of the following are considered to be among the seven characteristics of good marketing research?选项: A:The scientific method B:Research creativity C:Multiple methods D:Ethical marketing E:Independence of models and data
16.
Typical process of marketing research is composed of the follwing three stages: , and .
17.
Manager of the Marketing Department: establishing marketing strategies to meet organizational objectives; overseeing all marketing, advertising and promotional activities;__________(评估)customer research, market conditions, competitor data.
18.
Conceptually, international marketing differs from domestic marketing only by virtue of the fact that the marketer must operate in more than one nation.
19.
A marketing research company asked members of a focus group to describe several brands as animals. The purpose of the request is to measure the prestige of the various brands. This is an example of ________. 选项: A: brand strength analysis B: interpretive consumer research C: quantitative research D: buzz marketing E: brand extension
20.
The marketing research process is a three-step application of the scientific method
21.
Manager of the Marketing Department: establishing marketing strategies to meet organizational objectives; overseeing all marketing, advertising and promotional activities; (评估)customer research, market conditions, competitor data.
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