Which of the following is the most likely circumstance for a company to decide to do little or no test marketing?
选项:
A: when the new product requires a major investment
B: when management lacks confidence in the new product
C: when management lacks confidence in the marketing strategy
D: when the product has no substitutes and is new in its category
E: when the costs of developing and introducing the product are low
发布时间:2024-06-12 20:42:12