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How to measure customer value
发布时间:
2024-04-22 23:09:07
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相关试题
1.
________ is a term frequently used in marketing. It is a measure of how products and services supplied by a company meet or surpass customer expectation. 选项: A、Customer satisfaction B、Customer loyalty C、Customer value D、Customer retention
2.
The way companies measure the quality of their product and services has evolved from internal quality assurance to external customer satisfaction and from there to customer value .( )选项: A:对 B:错
3.
Customer value refers to: 选项: A、 how much money the customer will spend in the next year. B、 how much money the customer will spend over his or her lifetime. C、 the value seen by the marketing offering when compared to the costs. D、 the value of costs when compared to interest rates. E、 the value of price when compared to interest rates.
4.
Customer value refers to: 选项:A、how much money the customer will spend in the next year. B、how much money the customer will spend over his or her lifetime. C、the value seen by the marketing offering when compared to the costs. D、the value of costs when compared to interest rates. E、the value of price when compared to interest rates.
5.
( ) describes the net present value of the total expected profit from a customer's lifetime purchase of a product. 选项: A、Activity-based costing B、Customer lifetime value C、Customer value analysis D、Customer perceived value
6.
You are a Customer Data Platform Specialist. Your organization recently implemented audience insights. You need to create a measure using the AverageTransaction Value' template to track the average spent by a customer.As part of the process of creating the measure, you need to add data and map it to the data from the Unifed Activity entity.When you are setting up the measure, which two steps should you perform to complete this task? Each 答案 presents part of the solution.NOTE: Each correct selection is worth one point. 选项: A:Choose the attribute representing the Transaction value from the Unifed Customer entity. B:Choose the attribute representing the Transaction value from the Unifed Activity entity. C:Choose an activity type and select the entity with transactional data. D:Choose either the Account or Contact entity to get the related transactional data.
7.
Where a contract with a customer is partially within the scope of IFRS 15 Revenue from Contracts with Customers and partially within the scope of another standard which of the following is correct? 选项: A:The requirements of the Conceptual Framework are applied to determine how to measure the separate parts of the contract. B:The requirements of the IFRS 15 are applied, regardless of whether the other standard specifies how to measure or initially measure one or more parts of the contract. C:If the other standard does not specify how to separate or initially measure one or more parts of the contract, then an entity shall apply the other standard to the contract. D:If the other standard specifies how to separate or initially measure one or more parts of the contract, then an entity shall apply those separation or measurement requirements first.
8.
________ is the process of carefully managing detailed information about individual customers and all customer "touch points" to maximize loyalty. 选项: A:Customer relationship management B:Customer lifetime value C:Customer profitability analysis D:Customer satisfaction analysis E:Customer-value delivery
9.
题目25 ________ is the process of carefully managing detailed information about individual customers and all customer "touch points" to maximize loyalty. A. Customer-value delivery B. Customer profitability analysisC. Customer relationship management D. Customer lifetime value
10.
Total customer value includes _
11.
How will taking notes when the customer is explaining the problem help? 选项: A:you assure the customer that you will not forget why you are there B:you will have valuable information to include in the final report C:you are indicating to the customer that you value their input D:you can create a checklist to ensure the problem is resolved when you have completed your work
12.
The final step in the marketing process is ________. 选项: A: capturing value from customers B: creating customer loyalty C: creating customer lifetime value D: understanding the marketplace E: designing a customer-driven marketing strategy
13.
What are the customer values? 选项: A、Purchase value B、Word of mouth value C、Transaction value D、 knowledge value
14.
At a given price, the enterprise provides its customers with products or services that are meaningful to them, which means 选项: A、Enterprise value proposition B、Customer value proposition C、Customer and enterprise value transfer D、Business model
15.
The financial connotation of net present value: Net present value is a measure of the value created or added by undertaking an investment. A: 正确 B: 错误
16.
The core resources in a business model refer to 选项: A、obtaining cash income from each customer group B、the most important factors necessary for the effective operation of business models C、how to communicate with customer segments to spread value propositions D、the network of suppliers and partners required for the effective operation of business models
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