MARKETING PROGRAMKNOWLEDGEA marketing program refers to
选项：

A: a plan that integrates the marketing mix to provide a good, service, or idea to prospective Buyers.
B: the selection of product benefits and attributes that are added to or subtracted from a given Product to create variations within a product line.
C: the marketing manager’s controllable factors—product, price, promotion, and place—that can Be used to solve a marketing problem.Chapter
D: the specific ratio within a marketing budget that divides resources between advertising, Promotions, and personal selling.
E: the allocation of resources within a firm towards individual marketing mix elements.