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Marketing is the advertising or personal selling of goods and services.
发布时间:
2024-03-31 22:46:08
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相关试题
1.
WHAT IS MARKETING?COMPREHENSIONAll of the following are true about marketing EXCEPT: 选项:A、 Marketing is a broader activity than advertising.B、 Marketing stresses the importance of delivering genuine benefits in the offerings of goods, Services, and ideas sold to customers.C、 Marketing persuades people to buy the “wrong” things.D、 When an organization engages in marketing, all stakeholders should benefit.E、 Marketing is a broader activity than personal selling.
2.
Advertising and selling are only the tip of the marketing ______.
3.
Marketing is basically selling and advertising.
4.
Marketing is the same as selling or advertising.
5.
What is the difference between selling, advertising and marketing?
6.
中国大学MOOC: Advertising and selling are only the tip of the marketing _____.
7.
Marketing is the same as selling or advertising.A.正确B.错误
8.
Which of the following marketing communications tools is most effective at influencing customers at the conviction stage of buyer readiness?选项: A: advertising; B:publicity; C:sales promotion; D:personal selling; E: events and experiences
9.
Which of the following is NOT true? A: A retailer is a business that sells goods and services to the people who use them. B: Marketing consists of a world of people, product, action and ideas. C: Marketing involves only marketing research, product planning, advertising and selling. D: Successful marketers should respond to the needs of people.
10.
The function of marketing is only about selling and buying of products or services. 选项: A:正确; B:错误
11.
The function of marketing is only about selling and buying of products or services.选项: A:正确; B:错误
12.
Advertising and selling are only the tip of the marketing ______. 选项: A、hamburge B、ice cream C、iceberg D、sandwich
13.
【判断题】Domestic marketing is the marketing activities of production, promotion, advertising, distribution, selling and customer satisfaction more than one country.
14.
Marketing is more than ___________ and advertising. 选项: A、distribution B、promotion C、 selling D、 customer service
15.
What are the methods of promotion? 选项: A、Advertising B、Price C、Personal selling D、Sales promotion
16.
Advertising and selling are only the tip of the marketing______ 选项: A、hamburger B、 ice cream C、 iceberg D、sandwich
17.
Marketing includes____, publicity, promotion, pricing, sales and distribution of the goods or services() A: advertising B: survey C: guidance D: ddelivery
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Which ( ) of the following is NOT an accurate description of modern marketing? 选项: A:Marketing emphasizes selling and advertising exclusively. B:Marketing involves managing profitable customer relationships. C:Marketing involves satisfying customers' needs. D:Marketing is building value-laden exchange relationships with customers. E:Marketing is the creation of value for customers.
19.
Which of the following promotional tools allows for direct interaction between the buyer and the seller? 选项: A:Advertising B:Internet promotion C:Personal selling D:Publicity
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