Which of the following is NOT a factor in the changes occurring in today's marketing communications? ( )
选项:
A:Mass markets have fragmented, and marketers are shifting away from mass marketing.
B:Improvements in communication technologies are changing how companies and customers communicate with each other.
C:Companies routinely invest millions of dollars in the mass media.
D:Mass media no longer capture the majority of promotional budgets.
发布时间:2024-06-05 15:41:55