Reading Comprehension: Choose the best answer to each question based

1. Reading Comprehension: Choose the best answer to each question based on the information you get from the text.All of the following describe the products or services provided by successful firms EXCEPT _____. 选项： A、 obsolete B、 reasonably priced C、 desired by customers D、 customer satisfying

2. Reading Comprehension: Choose the best answer to each question based on the information you get from the text.The profits that you earn from your new business are dependent on three conditions EXCEPT _____. 选项： A、 there needs to be a demand for the service that you offer B、 you need to attract customers C、 you should produce more products D、 you need to keep your expenses low

3. Reading Comprehension: Choose the best answer to each question based on the information you get from the text.A non-profit organization is one that _____. 选项： A、 has a profit motive B、 does not have stakeholders C、 invests only in technology products D、 serves a specific cause

4. Reading Comprehension: Choose the best answer to each question based on the information you get from the text.Buffett showers the people who work for him with praise, which includes _____. 选项： A、 only senior leaders B、 senior leaders and investors C、 investors and secretaries D、 senior leaders and secretaries

5. Reading Comprehension: Choose the best answer to each question based on the information you get from the text.According to the article, which one is NOT the true statement? 选项： A、 It is better to invest in the business not in growing corporate staff. B、 CEO must be "all in" for the company, not for himself. C、 The same person to be both CEO and chairman can manage the business easier and more active. D、 Hands-on experience is the best teacher in business.

6. Reading Comprehension: Choose the best answer to each question based on the information you get from the text.What is the main idea of the article? 选项： A、 It mainly tells us how to make sure board members can really relate to shareholders. B、 It mainly tells us that character is crucial in leadership. C、 It mainly tells us that experience is the best teacher in leadership. D、 It mainly tells us some leadership wisdom to shareholders.

7. Reading Comprehension: Choose the best answer to each question based on the information you get from the text.What is the main idea of the article? A: It mainly tells us how to make sure board members can really relate to shareholders. B: It mainly tells us that character is crucial in leadership. C: It mainly tells us that experience is the best teacher in leadership. D: It mainly tells us some leadership wisdom to shareholders.

8. Reading Comprehension: Choose the best answer to each question based on the information you get from the text.According to the article, which one is CORRECT in the following statements? 选项： A、 The leading person in the company should be a rational, calm and decisive individual. B、 The managers should follow streams of directives in achieving their duty. C、 Arrogance, bureaucracy and complacency are a necessary skill for CEOs. D、 It is surprising to find Buffett giving compliments to his managers.

9. Reading Comprehension: Choose the best answer to each question based on the information you get from the text.Buffett’s letter is filled with examples of him calling out his own errors and saying his managers are actually better than he is. What kind of good qualities of Buffett can be shown from this statement? 选项： A、 Buffett is rational and calm. B、 Buffett is honest and humble. C、 Buffett is decisive and rational. D、 Buffett is honest and self-confident.

10.The ______________ of key business processes from end user through original suppliers provides products, services, and information that add value for customers and other stakeholders.

11.Which of the following terms describes an enterprise that provides products or services to customers? 选项： A、Creditor B、Stakeholder C、Facilitator D、Business E、Manager

12.‎At a given price, the enterprise provides its customers with products or services that are meaningful to them, which means‎ 选项： A、Enterprise value proposition B、Customer value proposition C、Customer and enterprise value transfer D、Business model

13.At a given price, the enterprise provides its customers with products or services that are meaningful to them, which means选项： A:Enterprise value proposition; B: Customer value proposition ; C:Customer and enterprise value transfer; D:Business model

14.Listen to a short passage and choose the best answer to each question you hear.

15.Part Ⅱ Listening Comprehension (25 minutes) Section A Part Ⅱ Listening Comprehension (25 minutes) Section A Directions: In this section, you will hear three news reports. At the end of each news report, you will hear two or three questions. Both the news report and the questions will be spoken only once. After you hear a question, you must choose the best answer from the four choices marked A), B), C) and D) . Then mark the corresponding letter on Answer Sheet 1 with a single line through the centre. Questions 1 and 2 are based o

16.Read and choose the best answer.If you're looking for ways to improve your products or services, customers can be one of your most valuable sources of information and market research. So why not take it a step further and visit some of them? Ideally, you want to do this in person, so you may need to offer your customers something for their time. They may be pleased that you take their opinion seriously, and they may also enjoy getting a chance to help influence your products or services. If your customers are in different places, you could make such visits part of your business travel to get a wider range of responses. One expert recommends that you make your customers feel comfortable during the visits. You're not trying to sell anything through these meetings, so plan to spend 80 percent of your time listening. Don't try to lead your customer to give responses that you really want to hear. Instead, ask questions that focus on the customer's experience, such as whether they got what they were hoping for and what they found difficult or enjoyable. According to the passage, your customers can be very helpful in __________.选项： A:expanding your business; B:reducing your production cost; C:selling your products or services; D:improving your products or services

17.“‘Market’ is made up of existing or potential customers with the desire and ability to pay for the products or services.” This definition of market is conceptualized from the perspective of _____选项： A:Marketing; B:Government; C:Origin; D:Economics

18.Part I Reading Comprehension(30%) Section A Skimming and Scanning(10%)Directions: In this section, you are going to read a passage with ten statements attached to it, each statement contains information given in one of the paragraphs. Identify the paragraph from which the information is derived. You may choose a paragraph more than once. Each paragraph is marked with a letter. Answer the questions by marking the corresponding letter on the Answer Sheet.

19.Choose the BEST answer based on your comprehension of the text. 1.Which of the following best describes"Love" according to the passage?

20.Now you will hear four short conversations. A question will follow each conversation. Listen carefully and choose the best answer to each of the following questions.

21.The following is true about entrepreneurship: ( )选项： A:Most of the opportunities for entrepreneurship come from the changing market environment. As the environment changes, market demand and market structure will inevitably change.; B:Invention not only provides new products and services to better meet customers' needs, but also brings entrepreneurial opportunities.; C:Vicious competition creates entrepreneurial opportunities.; D:If you can make up for the shortcomings and deficiencies of your competitors, it will also be an opportunity for you to start a business.

22.Directions: Choose the best translation for each sentence from the four choices marked A, B, C, and D, then write your answer on the Answer Sheet.They have made their fortunes by doing e-business.

Reading Comprehension: Choose the best answer to each question based on the information you get from the text.An enterprise that provides products or services that customers desire is a(n) _____. A: institution B: business C: market D: philanthropy

Reading Comprehension: Choose the best answer to each question based on the information you get from the text.An enterprise that provides products or services that customers desire is a(n) _____.
A: institution
B: business
C: market
D: philanthropy